Entrepreneurship in IT

Course Code
επι-πλη
ECTS Credits
3
Semester
6th Semester
Course Category

Free Elective Courses

Free Elective Courses

Specialization
Free elective courses
Course Description
COURSE CONTENTS

Course contents: Entrepreneurship. Entrepreneurship and Innovation. Competitive Positioning, Market Analysis. Marketing. Merchandising. Franchising. Business Communications. Strategic planning. Sales. Organization of the sales department. Customer Centric Strategy. Sales Techniques.

ASSESSMENT

Assessment: Written examination at the end of the semester. Project which will contribute 40% to the final score.